Privacy Policy

 # Privacy Policy


**Last Updated:** December 11, 2025  
**Effective Date:** December 11, 2025  

## 1. Introduction

Welcome to Life Plan ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Life Plan mobile application (the "App").

By using Life Plan, you agree to the collection and use of information in accordance with this policy.

## 2. Information We Collect

### 2.1 Personal Information
- **Email Address:** When you create an account, we collect your email address for authentication and account management
- **Display Name:** Optional name you choose for your profile
- **Avatar:** Optional profile picture you choose to upload

### 2.2 User-Generated Content
- **Goals and Life Plans:** Information about your personal goals, timelines, and planning data
- **Progress Data:** Tracking information related to your goal completion and progress
- **Wellness Activities:** Data related to your engagement with wellness features

### 2.3 Technical Information
- **Device Information:** Device type, operating system, unique device identifiers
- **Usage Data:** App interactions, features used, time spent, crash reports
- **Location Data:** Only if you explicitly choose to share location-based goals

### 2.4 Advertising Data
- **Advertising Identifier:** For ad personalization (can be limited via device settings)
- **Interaction Data:** How you interact with ads displayed in the app

## 3. How We Use Your Information

We use your information to:

### 3.1 Core Service Provision
- Provide and maintain the Life Plan app functionality
- Authenticate your account and provide personalized experience
- Store and sync your goals and progress data across devices
- Enable collaboration features (if used)

### 3.2 Service Improvement
- Analyze usage patterns to improve app features and performance
- Conduct research and development for new features
- Monitor app performance and fix technical issues

### 3.3 Communication
- Send important account notifications and updates
- Respond to your customer service inquiries
- Provide relevant app-related information (with your consent)

### 3.4 Advertising
- Display personalized advertisements to support our free service
- Analyze ad performance to optimize user experience
- Generate revenue to maintain and improve the app

## 4. Information Sharing

We do not sell your personal information. We only share your information in the following circumstances:

### 4.1 Service Providers
- **Firebase (Google):** For authentication, database, and analytics services
- **AdMob (Google):** For advertising services
- **Expo:** For app development and deployment services

### 4.2 Legal Requirements
- When required by law, court order, or government regulation
- To protect our rights, property, or safety
- To prevent fraud or protect against legal liability

### 4.3 Business Transfers
- In case of merger, acquisition, or sale of assets (with notice)

## 5. Data Security

We implement appropriate security measures to protect your information:

- **Encryption:** Data is encrypted in transit and at rest
- **Access Controls:** Limited access to personal information
- **Regular Audits:** Security assessments and updates
- **Secure Authentication:** Industry-standard authentication practices

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

## 6. Data Retention

We retain your information only as long as necessary:

- **Account Data:** Until you delete your account
- **Analytics Data:** Typically 24-26 months for analysis purposes
- **Legal Requirements:** As required by applicable laws

You can request deletion of your account and associated data at any time.

## 7. Your Rights

Depending on your location, you may have the following rights:

### 7.1 Access and Correction
- Access your personal information
- Correct inaccurate information
- Update your profile details

### 7.2 Data Deletion
- Delete your account and all associated data
- Request specific data deletion

### 7.3 Data Portability
- Export your data in a readable format
- Transfer data to other services

### 7.4 Marketing Preferences
- Opt out of marketing communications
- Limit ad personalization via device settings

## 8. Children's Privacy

Life Plan is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information immediately.

## 9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers, including:

- Standard Contractual Clauses
- Adequacy decisions where applicable
- Technical and organizational security measures

## 10. Cookies and Tracking Technologies

We use:
- **Analytics Cookies:** To understand app usage and improve performance
- **Advertising Cookies:** To deliver relevant advertisements
- **Essential Cookies:** For basic app functionality

You can control cookie settings through your device preferences.

## 11. Third-Party Services

Our app integrates with third-party services:

- **Firebase:** For backend services and analytics
- **Google AdMob:** For advertising
- **Expo Services:** For app functionality

These services have their own privacy policies and data practices.

## 12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

- Posting the new policy in the app
- Sending email notifications for significant changes
- Updating the "Last Updated" date

Your continued use of the app after changes constitutes acceptance of the updated policy.

## 13. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, please contact us:

**Email:** privacy@lifeplan.app  
**App:** Life Plan  
**Developer:** Faran Shah  

## 14. Specific Jurisdictions

### 14.1 California Residents (CCPA)
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt out of sale of personal information
- Right to non-discrimination for exercising privacy rights

### 14.2 European Union (GDPR)
- Lawful basis for processing: consent and legitimate interests
- Right to access, rectify, erase, and port data
- Right to object to processing
- Right to restrict processing
- Right to lodge a complaint with supervisory authorities

### 14.3 Other Jurisdictions
We comply with applicable local privacy laws in all jurisdictions where we operate.

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**This Privacy Policy is part of our agreement with you and governs your use of Life Plan. By using our app, you acknowledge that you have read and understood this policy.**

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